NCBI (National Council for the Blind of Ireland) is delighted to open its first ever charity pop-up shop at 110 Grafton Street for the month of December. Called Re:Newed for NCBI the shop will showcase and sell high quality designer stock which has been generously donated by Irish designers, celebrities and the public. Lainey Keogh, Simone Rocha, Chupi Sweetman and Melissa Curry have all donated their designs as well as clothing donations from Sonya Lennon, Triona McCarthy and Daniel O’Donnell.
Re:Newed for NCBI perfectly fits the sustainability message that is so important to Irish consumers. It’s a double benefit – supporting NCBI and the important work they do delivering life changing services to people who are blind or vision impaired across Ireland and helping the planet. As we've all become more conscious of our impact on the planet – and how fast fashion and constant buying is playing a role – there has been a return to the rails of charity shops and NCBI is delighted to be a beneficiary of this.
Chris White, NCBI CEO said “Charity retailing is the antidote to fast fashion because charity shopping is the green engine of the high street. For NCBI being positioned on Grafton Street ahead of Christmas gives us a unique opportunity to launch our Re:Newed for NCBI brand specific for this store and to challenge customer perceptions of pre-worn and vintage clothes, in true sustainable spirit.”
This will be no ordinary charity shop as Re:Newed for NCBI was inspired by the London version that Harrod’s have developed, which was curated by Stella McCartney and runs every year for the month of March with NSPCC. Selfridges are now also running a pop-up shop in conjunction with Oxfam. It’s a trend that NCBI is proud to emulate.
Mr White added “With Covid19 dominating 2020 it has been such a difficult year for everyone but Covid19 has also robbed people of their sense of touch, which is vital for people who are blind or vision impaired and has led to increased feelings of isolation and vulnerability. Covid19 led to the temporary closure of all our shops so Re:Newed for NCBI gives us another opportunity to ensure we can continue to support the 55,000 children and adults living with sight loss in Ireland in 2021 and beyond.”
The store opens on 2nd December 2020 and the premises has been kindly donated to NCBI by Irish Life for the month of December.